Products & Solutions

Consumer Wellbeing

How to become a total wellbeing partner

Consumers take a more holistic and expansive view of personal wellbeing, which resonates through task-specific cleaning solutions that support emotional and household wellness.

During these times consumers transformed their homes into offices, gyms, schools and even restaurants.
A clean and safe home for the good health and wellbeing of our families is more important than ever. The pandemic has also increased the importance of local communities and our concern for the health of our planet.
The global climate change is impossible to ignore and there are opportunities to grow consumers engangement by connecting personal and planetary wellness. Home Care brands can think beyond physical wellness and move into the space of total wellbeing partners.
Home care brands play a role by supporting consumers with their new home activities.


Our new concept How to become a total wellbeing partner offers different ways to support consumers while they strive for more wellbeing.