Natural in Surface Care
From Eco-friendly to natural Ingredients NAFTA
The demand for surface cleaning products is being driven by consumer concerns about the COVID-19 and may well persist for the rest of 2020 and even beyond. Consumer behaviors are also changing as people remain in self-isolation and behaviors shift toward healthier lifestyles. For example, Kantar's COVID-19 Barometer survey indicates that more than 50% of consumers polled have adopted healthier eating habits.
With respect to consumer products, this means that as the COVID-19 crisis normalizes, people will seek more mild and eco-friendly products that can also deliver expected efficacy. The changes in cleaning regimes will require new approaches to the market.
Open the concept presentation, Natural in Surface Care, to learn more about Evonik’s ingredients and green strategies for developing eco-friendly surface cleaning formulations.
- Ultra-Sustainable Biosurfactant: a novel sophorolipid-based biosurfactant that uncompromisingly satisfies all the requirements on a high-end biosurfactant: excellent cleaning performance, environmental compatibility, and production from renewable raw materials.
- Based on Natural Feedstock: Plant-derived or naturally sourced ingredients.
- Safe & Environmentally Responsible Ingredients:
- Readily Biodegradable ingredients
- Selected EPA Safer Choice ingredients for Surface care
