As consumers become increasingly conscious of the sustainability and safety of the products they use, the demand for eco-friendly solutions in the personal and home care markets is more pronounced than ever. Shoppers are seeking laundry detergents that feature natural, mild ingredients made from responsibly sourced materials. Yet, in our fast-paced world, the quest for environmental protection often seems at odds with the convenience we desire. So, how can we harmonize sustainability with user-friendly products?

In the home care market, laundry pouches are a detergent format that is gaining market share, offering greater convenience and premium pricing. As in many applications, the traditional surfactants as an essential part of the laundry pod formulation pose challenges in terms of sustainability and safety. In response, Evonik has developed a platform of REWOFERM® sustainable glycolipid biosurfactants - sophorolipids and rhamnolipids - with outstanding mildness, biodegradability and low environmental toxicity. The rhamnolipids in particular, with their excellent foaming and cleaning properties, are highly suitable for laundry applications.

REWOFERM® rhamnolipids enable the development of modern laundry pouches that not only enhance sustainability but also deliver exceptional performance. The dichotomy of sustainability versus convenience is no longer a compromise; it’s a reality in today’s laundry solutions.

The use of laundry pods has gained significant traction in various regions around the world, driven by consumer preferences for convenience, efficiency, and sustainability. Liquid laundry pouches are the fastest growing laundry format and strongly appeal to the needs of young generations. The integration of mild ingredients and biosurfactants in these products not only enhances their appeal but also supports a more sustainable future for laundry care.

If you are interested in finding more information about this concept and our products, please  get in touch with us or visit intoCleaning.