People want to feel safe and clean at home. On the other hand consumers are time-sensitive and want to spend as little time as possible for cleaning. There is a need for multi-purpose cleaning solutions that are not only efficient but also long-lasting.
Therefore we have developed our new concept “My home is my castle”.
The concept consists of three parts:
- Trend Update -Home and surface care
- Shine & Care - Premium products and inspiring formulations for improved surface care.
- Clean & Fresh - Specialties for clean and fresh carpets and upholstery